360° Video Creation

When you first see a 360° video you may be thinking to yourself, “how does someone create such a cool looking video? It’s probably a complicated process.” You may think it involves setting up multiple cameras and somehow combining the footage together to create the illusion of 360° VR. In reality, the process of creating and editing a 360° video is very simple; unless you want to put graphics in but that’s a whole different story.

What you will need to get started:

  •         360° camera (many consumer options available)
  •         360° software (typically comes bundled with the camera)
  •         Editing software (Adobe Premiere Pro CC or Final Cut Pro X)
  •         Injector application (Spatial Media Meta Injector)
  •         A computer capable of rendering 360° video (We recommend building your own. Reference our last blog for more information.)
  •         Internet connection good enough to upload 360° videos (60mbps or better)

The first steps to creating a 360° video:

The first thing you want to do in the process of creating a 360° video is well… take out your camera and start filming. You will want to hold your camera a specific way depending on what type of camera you’re using. Make sure to keep your camera as still as possible while filming; this is essential with all types of filming, but more so with 360 filming. If the footage is moving too much it will be hard for people watching to look around and follow along with your footage.

After you’ve finished filming you will need to connect your camera to your computer via USB and import your footage using the 360° software. Once you have all of your footage imported you will want to use your 360° software to edit features. Most 360° cameras will come with their own editing software, but essentially you will want to purchase a separate editing software. Once you have made minor adjustments to your footage such as trimming or stitching footage together you will want to convert your footage. If you export your 360° footage normally you will find it will look something resembling a spherical ball. Converting it to a folder will flatten your footage and allow your editing software to create a 360° image.

Once you have your footage converted and flattened you can then import it into your editing software. Currently, the most user friendly software for 360° video editing is Adobe Premiere Pro CC. When you import the video you will notice that the footage is not yet 360° video. In order for this to work you will need the Adobe CC 2017 version of Premiere Pro as this version has a 360° plugin installed called “VR Toggled Video Display”. Just a simple click of this button will take your flattened image and wrap it creating a 360° video. From here you can do all of your editing such as adding text and images to your video just like any other footage. You can even add your own logos to your video for personal branding.

Vr Toggle
VR Toggled Video

When you’re all done and satisfied with your edits on your footage you will need to export the video. Since there’s only three platforms that can support 360° video currently; Facebook, YouTube, and Vimeo. You will want to export your footage in H.264 which is the best for these three platforms. Make sure your preset is set to VR Monoscopic 3840X1940 Ambisonics. Once you have all these settings in place you can now export your footage to the file type of your choice.

export settings
Format and Presets

Before you can upload your footage to any platform you will have to inject Metadata into your video. This process may sound scary, but it’s actually a very simple process. You will need a Metadata Injector (you can find this by typing “Metadata Injector” into your internet browser) and most likely first to pop up will be Spatial Media Meta Injector. Then you can begin the process of downloading this onto your computer if you don’t already have it. Next, import your exported 360° footage into the Metadata injector and click “inject”. This will make it so YouTube, Facebook, and Vimeo can recognize your footage as a normal video.

Spatial Media Metadata Injector

Depending on your video quality and the speed of your internet connection the process of rendering, injecting, and uploading may take a while. Usually, you can expect 30 minutes for rendering and 1 hour 10 minutes for uploading to your desired platform. Once uploaded you can then pick or create a custom thumbnail for your video and share it across any designated platforms for others to enjoy! Good job you have just created your very own 360° video. Welcome to the future.

Brett Brooks is a Partner at RedFox Creative. For more information or to leave a comment, send an email to brettb@redfoxcreate.com.

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